Portable Gaming Declines In North America

In May, the NPD Group’s Gamer Segmentation 2010 report revealed some interesting statistics regarding the number of games purchased or received as gifts in 2010. According to the report, both console and portable games experienced increases in this regard, over last year’s study, by 16% and 10%, respectively.

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The report summary sent to Siliconera also touched upon average play time by platform. Interestingly, while the amount of time spent playing PC and console games increased by 6% and 9% over last year respectively, gaming time dedicated to portable systems dropped sharply by 16%.

 

Additionally, portable consoles also contributed the most to the decline in hardware sales for the month of May, continuing the trend from April. Yet, the Nintendo DS remained the best-selling hardware system for the month, with 383,700 units sold.

 

Overall hardware sales for the month of May 2010 contributed $241.5M to industry revenue, down 20% from May 2009’s $303.0M. However, this is largely due to the reduced price of hardware as compared to last year. Actual unit sales growth compared to ’09 was flat.

 

The hardware sales chart for the month is as follows:

 

System Sales
PlayStation 3 154,500
PSP 59,400
Xbox 360 194,600
Wii 334,800
Nintendo DS 383,700

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Author
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.