A Quick Look At Capcom’s Different Business Segments

Capcom have a bunch of different business segments that help sustain the company. Broadly speaking, these are divided into: Consumer Business, PC/Other, Mobile Contents, Arcade, Panchinko/Pachislot, and their licensing/publishing segment. You can see how they contribute to Capcom’s revenue in the diagram below.

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The diagram illustrates that the arcade, pachinko and licensing business (depicted on the left-hand side) accounts for 30% of Capcom revenue. Meanwhile, on the right-hand side are traditional PC/console games, online game and mobile. This accounts for 70% of revenue and Capcom feel these business have the potential to grow further.

 

How do they expect to grow revenue from these business segments? Part of it is DLC for their games and constantly updating them with new content. Back in February, Capcom said that DLC accounts for 15-16% of sales in their consumer games business. This figure, they believe, will continue to increase in the future.

 

Another aspect of the company’s growth strategy is to develop more games internally, and in the process, accumulate know-how and improve the quality of their games. Finally, Capcom also hope to strengthen their online games business by taking measure to monetize their online games, reinforce marketing, and grow their online titles outside Japan with games like Monster Hunter Online in China.

 

[Source: Capcom Investor Materials]


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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.