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Report: Nintendo To Release Demo Content And Information Via Mobiles

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Japanese business publication Nikkei reports (via: Dr. Serkan Toto) that, this Thursday, Nintendo will announce its strategy to use mobile devices to promote its consoles and games among a larger audience.

 

Nikkei’s report indicates that Nintendo will release “mini games” or playable demo content based on their titles on smartphones, in order to raise awareness of their games.

 

These releases will be accompanied by other initiatives such as video content and information, and will be meant to encourage smartphone users to buy Nintendo hardware and purchase their games. The demo/promotional content will be free, says Nikkei.

 

Recently, Nintendo president Satoru Iwata once again emphasized that Nintendo would not “put Mario on smartphones” and that the company was instead focusing on finding ways to use smartphones to spread awareness of Nintendo’s games, in order to combat its recent financial woes.

 

Nikkei’s report fits right in with these comments, and the publication has a history of being accurate with its report on developments involving Nintendo.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.