Sony Computer Entertainment America have filed a trademark for something called “Bloodborne”. At present, no further details as to just what Bloodborne is are available, but perhaps we’ll hear about the game at E3 this year?
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.