Final Fantasy: All the Bravest sales were fueled by nostalgia and now Square Enix is making merchandise specifically for the game.

In order to combat their losses, Square have three major strategies in mind. One of them is to focus on smartphone games.

Tifa, Rinoa, Auron, Terra, and Red XIII are premium characters. So are a chocobo, moogle, kappa (from Final Fantasy VI), a Magitek Knight, ...