Barring the original teaser, this is probably the best Birth by Sleep trailer yet. It does a good job of tying the game into the rest of the series, and it shows off some of both the lighter and more dramatic moments in the game.
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and a contributing writer at GamesIndustry.biz. He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.