It’s interesting to note the differences in the way Metroid: Other M is being promoted in Japan compared to Nintendo’s marketing overseas. While our trailers emphasize the action and story — not that some of the Japanese commercials don’t as well — Nintendo are going out of their way to promote the title as a new-age Famicom game in Japan, likely to lure the fans that dropped off during the Prime games back.

 

 

Other M releases in about two weeks in Japan. It should be interesting to see if the sales charts bring tears of happiness or despair when we finally see how the Japanese gaming community views the game.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and a contributing writer at GamesIndustry.biz. He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.

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