Ubisoft isn’t a stranger to licensing or targeting the growing demographic of “new gamers” who are apathetic towards their bread and butter Tom Clancy franchise. So, it’s not too hard to believe Ubisoft is working on a Price is Right video game. EB Games says it’s in development for the Wii and Nintendo DS with no other details. I’m expecting touch and drop Plinko.
This isn’t the only game show license from Ubisoft. It looks like the publisher picked up the rights to Hell’s Kitchen too which may also be in the oven for the DS and Wii. Cooking Mama has been an international hit partially because of the heartwarming Mama character. I can’t imagine a game with Gordon Ramsay yelling at players being “fun.” Ubisoft’s hook is the Hell’s Kitchen game contains actual recipes.
Images courtesy of FremantleMedia.