Ubisoft’s Dance Games Booming, Expect More Michael Jackson


As you might have guessed after seeing the NPD chart for November and December, Ubisoft’s dance games are booming. In the third quarter of their ongoing fiscal year alone, Ubisoft’s dance titles (Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience and Dance on Broadway) sold over 10.5 million units.


While Just Dance 2 is a Wii-exclusive game, Michael Jackson: The Experience is currently available on Wii, DS and PSP, with Kinect and PlayStation Move versions slated to release in April. Taking all these versions into account, Ubisoft hope to cross sales of 4 million units with Michael Jackson.


Ubisoft CEO, Yves Guillemot, also confirmed during an investor Q&A earlier today, that we’d be seeing more versions of Michael Jackson: The Experience “over the next couple of years” and that we can expect to see the Just Dance franchise expand to other platforms.

Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.