Urusei Yatsura and Sanrio Characters Pose in New Crossover
Image via Sanrio and David Production

Urusei Yatsura and Sanrio Characters Pose in New Crossover

Sanrio announced via a press release that a new crossover collaboration with anime and manga series Urusei Yatsura will appear at various Loft stores throughout Japan. New merchandise goods featuring characters from both franchises will be available as part of the collaboration.

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The new Urusei Yatsura x Sanrio Character Fair crossover will first appear between April 26 and May 12, 2024 at the Ikebukuro Loft store in Tokyo and Umeda Loft in Osaka. The collaboration will then appear again at the Yokohama Loft, Tenjin Loft in Fukuoka, and Kyoto loft between May 25 and June 9, 2024.

There are 6 character pairs in total, and they are Lum and Hello Kitty, Ran and My Melody, Oyuki and Cinnamoroll, Benten and Badtz-Maru, Ataru and Pompompurin, as well as Ten and Goropikadon. In addition, customers spending over 2,000 yen (or about $13) on eligible products will receive a special collectible postcard as a bonus gift featuring an illustration from the crossover collaboration. There are 10 different postcards.

You can check out the full lineup of Urusei Yatsura x Sanrio merchandise items available as well as their prices here:

  • Acrylic Stand (4 types available) – 1,760 yen (~$11.48)
  • Trading Acrylic Keychain (6 types available) – 880 yen (~$5.74) / 5,280 yen (~$34.45) per box set
  • Trading Pin Badges (10 types available) – 550 yen (~$3.59) / 5,500 yen (~$35.88) per box set
  • Laptop Case – 5,500 yen (~$35.88)
  • Poach – 4,400 yen (~$28.71)
  • Trading Stickers (10 types available)– 440 yen (~$2.87) each / 4,400 yen (~$28.71) per box set
  • Clear File Folder Set – 990 yen (~$6.46)
  • Hair Bangs Clip (6 types available) – 1,320 yen (~$8.61)
  • Ballpoint Pen – 715 yen (~$4.66)
  • Masking Tape (2 types available) – 660 yen (~$4.31)
  • Mirror – 1,045 yen (~$6.82)

And here is how the items and the bonus postcards look like:

The Urusei Yatsura x Sanrio collaboration will appear at various Loft stores in Japan between April and June 2024. A new season of the new Urusei Yatsura anime series is currently airing, with episodes appearing every Thursday. The first season is available on HIDIVE.


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Daniel Bueno
Daniel is a staff writer and translator from the Spaghetti Western land of Andalusia, Spain. He got his start writing for Xbox Outsider in 2022. His favorite genres are RPGs, survival horrors, and immersive sims. In truth, he is a Dragon Quest slime in a human suit.