Zenimax Media, the company that owns Bethesda Softworks, id Sofware and Tango Gameworks, has filed a trademark in the U.S. for “Nuka Cola”. Nuka Cola, as you may recall, is a popular drink in the Fallout universe.
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and a contributing writer at GamesIndustry.biz. He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.