5% Of New Super Mario Bros. 2 Players In Japan Bought The Download Version

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Nintendo recently released New Super Mario Bros. 2 and a successor to the Brain Age series, titled Demon Training, in Japan. The two games represent the first Nintendo titles that were released both at retail stores and on Nintendo’s digital download games store, the Nintendo eShop, at the same time.


Speaking with the Wall Street Journal, Nintendo president, Satoru Iwata, has shared a few hints regarding how download sales of the two games have been going.


New Super Mario Bros. 2, Iwata reveals, has been brought primarily at retail, with only 5% of consumers opting to buy a download version of the game. Demon Training, on the other hand, saw 20% of consumers buy the download version.


Iwata theorizes that Demon Training has higher download sales because of its nature of being a puzzle game that you play everyday, which likely made users want to have it on them at all times without requiring to carry an additional cartridge around.


New Super Mario Bros. 2 was released in Europe earlier today, and will be released in North America this weekend on August 19th. As with Japan, the game will be launched simultaneously at both a retail and on the Nintendo eShop.

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.