On March 12th, Bandai Namco released Digimon Story: Cyber Sleuth in Japan, and the game sold 76,760 copies at launch.
That doesn’t sound like a very impressive number, but Japanese sales tracker Media Create says that Cyber Sleuth sold through 91.41% of its shipment, which means that if Namco had shipped more copies, it would have sold more.
Just how much more is hard to say, though. It’s difficult to gauge the state of the Digimon brand in Japan at this point. The previous game, Digimon World Re:Digitize, sold 85,817 copies at launch, and went on to sell over 170,000 copies over the next several months. For a prominent multimedia brand that has been around for years, it feels like there’s room for further growth.
Of course, it bears mentioning that Namco didn’t release Re:Digitize once, but twice. Followings its release on PSP, Bandai Namco developed an updated version of the game for the Nintendo 3DS, and that sold another 34,350 copies at launch. Perhaps we’ll see them release a second version of Cyber Sleuth, too.
Beyond the realm of games, there’s also the upcoming Digimon Adventure Tri anime, which is scheduled to air in Japan later this year. The series is meant to celebrate Digimon’s 15th anniversary, and it could potentially help create a new generation of fans. Additionally, given that Digimon Story: Cyber Sleuth was released on the Vita, one can assume Namco were targeting a high school audience—one of the more prominent demographics on the Vita—with the game. That means there’s still a lot room to expand into the kids’ market with other Digimon titles and it should be interesting to see if Namco attempt to do so.