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Atlus’ Studio Zero announced that it has launched a Metaphor: ReFantazio dentist collaboration in Japan. The campaign’s launch day also corresponds to a date that Japanese people can use to promote dental health.
The studio is particularly working with Kinuta Dentistry, located in West Hachioji, Tokyo, Japan. The two collaborators also set up advertisement billboards featuring Homo Tenta, the tooth-shaped enemy monster that also appeared in the RPG. Studio Zero also hinted that the billboards appear in the three Tokyo wards of Shinjuku, Setagaya, and Suginami.
For more context on how this collaboration came to be, Studio Zero formally launched this campaign on November 8. November has been known in Japan as a month full of pun days, as people in the country can pronounce the number 11 as “ii” (良い), which means “Good.” November 8 (11-8) could then have an alternative pronunciation of “ii ha” (良い歯), meaning “Good Tooth.” Atlus and Kinuta Dentistry also had a giveaway of 888 boxes of single-use toothbrushes featuring a Homo Tenta in Shibuya on the same day.
While Metaphor: ReFantazio has been available worldwide on PlayStation 4, PlayStation 5, Xbox Series X|S, and PC, this dentist collaboration is part of Atlus’ projects to promote the game once again ahead of its Nintendo Switch 2 port release on November 12, 2026. A free demo of the Switch 2 release is readily available on the Nintendo eShop.
