An internal interview conducted at Capcom with Street Fighter series producer (and Capcom’s Deputy Head of Consumer Games Development), Yoshinori Ono, reveals that North America constitutes 60% of the fanbase for the Street Fighter series.
Europe constitutes about 30% of the overall fanbase, and finally, Japan and Asia 10%. Sales in Asia, specifically, have been close to zero due to the popularity of PC gaming, but that number has been on the rise recently.
In particular, Ono says that Capcom want to raise the European number higher, but that regional issues have kept them from achieving this goal.
The problem, he shares, is that Europe isn’t a single country, but a collection of 30. This requires that one market products differently for each separate region. So far, Britain, France and Germany are accounted for, with marketing tailored to suit them, but Ono feels that Capcom have yet to achieve this in other European regions.
Success in North America arises largely from the fact that Capcom have been able to maintain a close relationship and communication with fans in the region. Ono cites the company’s “Fight Club” events as one example of this.
