PlayStation 4 Sold Mainly To University Students In Japan

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The PlayStation 4 was released in Japan on February 22nd, and sold 309,154 units in its opening weekend. Japanese sales tracker Media Create breaks that figure down further in their latest report.


The PlayStation 4 model without the camera peripheral sold around 187,000 units, according to Media Create, while the version with the camera sold around 122,000 units.


In Japan, PS4 came bundled with Knack, and including the bundled title, the platform’s initial software attach rate was 1.70. Excluding the bundle, the software attach rate was 0.70—lower than the attach rate for other PlayStation platforms (PS3: 0.82, Vita: 0.92).


This is likely because 7 of the 12 PS4 launch titles were upgraded versions of PlayStation 3 games, such as Yakuza Restoration and Dynasty Warriors 8: Xtreme Legends.


Finally, Media Create also noted that PlayStation 4 mainly attracted university students on their Spring break at launch. Initial buyers of the console at launch were relatively younger than those of other PlayStation systems.

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Image of Ishaan Sahdev
Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.