This Week In Sales: Square Enix’s New IP Fails To Take Off

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    Period: The week of June 10th – June 16th (2013)

    Top-seller: Donkey Kong Country Returns 3D – 104,569

    Nintendo 3DS sales: 17,602 | Total sales: 8,354,627

    Nintendo 3DS XL sales: 29,533 | Total sales: 3266521

    PlayStation Vita sales: 10,664 | Total sales: 1,626,398

    Wii U sales: 5,983 | Total sales: 947,899

    << Last week’s software sales chart

     

    Square Enix have been attempting to turn their transforming car franchise, Gyrozetter, into an established multimedia brand, but things may not be going according to plan.

     

    Last December, former Square Enix president Yoichi Wada explained that the Gyrozetter arcade game wasn’t doing as well as the company would have liked, and explained why he felt this was the case. Now, half a year later, it looks the Gyrozetter RPG on Nintendo 3DS might not have much more luck than the arcade game did either.

     

    Gyrozetter: Wings of the Albatross was released in Japan last week, and sold a mere 18,000 copies in its first week. Ouch. Not quite the start you’d expect from a game that already has an arcade game, an anime tie-in, and merchandising behind it.

     

    Back in December, Wada said that he felt it was a mistake to release the Gyrozetter arcade game before the anime began to air, and that doing so robbed Square Enix of the opportunity to properly explain the appeal of the game. Perhaps Gyrozetter just got off to a bad start from the get-go, and it’s proving harder to undo the damage at this point.

     

    Or perhaps there just aren’t enough features in the 3DS game to make it a must-buy for the school boys’ market. After all, between publishers like Level 5, Nintendo, Namco and Capcom all competing for a piece of that audience, competition is now tougher than ever.

     

    The top-20 chart for the week was as follows:

     

    LwTwTitleWeekly SalesTotal SalesSys.Publisher
    New01.Donkey Kong Country Returns 3D104,569New3DSNintendo
    01.02.Tomodachi Collection: New Life42,3721,133,2463DSNintendo
    New03.Gyrozetter: Wings of the Albatross17,925New3DSSquare Enix
    03.04.Luigi’s Mansion: Dark Moon14,949781,6603DSNintendo
    05.05.Animal Crossing: New Leaf14,6933,278,3563DSNintendo
    04.06.Resident Evil: Revelations9,759160,120PS3Capcom
    06.07.Shin Megami Tensei IV9,034241,6703DSAtlus
    07.08.Terraria6,60842,549PS3Spike Chunsoft
    02.09.Kamen Rider: Battride War6,152172,946PS3Namco Bandai
    09.10.Dragon Ball Heroes: Ultimate Mission4,707208,3163DSNamco Bandai
    10.11.Taiko no Tatsujin: Super Splendid Edition4,634497,427WiiNamco Bandai
    13.12.New Super Mario Bros. 23,5952,043,0723DSNintendo
    12.13.Monster Hunter 3 Ultimate3,485319,9723DSCapcom
    15.14.Mario Kart 73,3922,064,0913DSNintendo
    08.15.Valhalla Knights 33,37560,570PSVMarvelous AQL
    17.16.Run for Money Tousouchuu2,568496,7863DSNamco Bandai
    23.17.Gods Eater Burst (PSP the Best Reprint Edition)2,4634,376PSPNamco Bandai
    21.18.Pokémon Black/White 22,4533,014,537DSPokémon Co.
    19.19.Taiko Drum Master: The Little Dragon and the Mysterious Orb2,391495,9813DSNamco Bandai
    20.20.New Super Mario Bros. U2,224521,251WiiUNintendo

     

    Sales data acquired from 4Gamer, Media Create and Geimin.net.

     

    Ishaan Sahdev
    Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and a contributing writer at GamesIndustry.biz. He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.




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