This Week In Sales: The Golden Week Effect Fails To Impress

Period: The week of April 29th – May 5th (2013)

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Top-seller: Tomodachi Collection: New Life – 208,814

Nintendo 3DS sales: 26,273 | Total sales: 8,266,796

Nintendo 3DS XL sales: 50,190 | Total sales: 3,082,884

PlayStation Vita sales: 22,051 | Total sales: 1,558,785

Wii U sales: 13,173 | Total sales: 909,247

<< Last week’s software sales chart


Last week in Japan was Golden Week, an annual week-long holiday during which sales of entertainment products usually see an increase across the board, videogames included. This year’s Golden Week was no different, but it was a little underwhelming compared to years past, as far as sales go.


On the software front, Nintendo’s Tomodachi Collection: New Life saw a 44% increase in sales, with nearly 209,000 copies sold. It was once again the best-selling game for the week, followed by Luigi’s Mansion: Dark Moon at #2 and Animal Crossing: New Leaf at #3. In addition to these games, a number of other popular 3DS titles from publishers like Capcom and Namco Bandai all received a boost in sales from Golden Week as well.


Things weren’t quite as rosy on the hardware front. The Nintendo 3DS was the best-selling system for the week as per usual, with Golden Week sales going up to over 76,000 without any new game releases during the week. An impressive figure, but not as good as Golden Week 2012, during which 3DS sold nearly 92,000 units.


While the 3DS continues to do well and has a promising line-up of future software, seeing the system unable to surpass last year’s Golden Week sales is a little disappointing, given that its current portfolio of games is far larger and more diverse than the same time last year. The timing of Monster Hunter 4 and Pokémon X/Y’s releases—both slated for this year—couldn’t be any more appropriate. Those two titles will provide the next significant expansion to the 3DS’ audience.


Meanwhile, both Wii U and PlayStation Vita posted disappointing Golden Week sales. Wii U sold a mere 13,000 units while Vita didn’t fare much better at 21,000 units. This shouldn’t come as much of a surprise, given the lack of exclusive, widely-appealing software for both systems, but all the same, it doesn’t paint a pretty picture of the hardware market in Japan at present, given that sales will drop across the board coming out of the holidays next week.


The top-20 chart for the week was as follows:


Lw Tw Title Weekly Sales Total Sales Sys. Publisher
01. 01. Tomodachi Collection: New Life 208,814 758,575 3DS Nintendo
03. 02. Luigi’s Mansion: Dark Moon 64,420 660,575 3DS Nintendo
06. 03. Animal Crossing: New Leaf 47,128 3,175,398 3DS Nintendo
02. 04. Dragon’s Dogma: Dark Arisen 31,319 156,682 PS3 Capcom
27. 05. Dragon Ball Heroes: Ultimate Mission 15,094 177,157 3DS Namco Bandai
04. 06. Tomb Raider 12,899 48,149 PS3 Square Enix
09. 07. Naruto Shippuden: Ultimate Ninja Storm 3 12,096 117,593 PS3 Namco Bandai
20. 08. New Super Mario Bros. 2 10,875 2,019,369 3DS Nintendo
20. 09. Taiko no Tatsujin: Super Splendid Edition 9,984 469,436 Wii Namco Bandai
11. 10. 7th Dragon 2020-II 8,985 97,862 PSP Sega
28. 11. Run for Money Tousouchuu 8,979 478,092 3DS Namco Bandai
07. 12. Photo Kano Kiss 8,632 38,804 PSV Kadokawa
24. 13. Mario Kart 7
8,564 2,043,216 3DS Nintendo
34. 14. Taiko Drum Master: The Little Dragon and the Mysterious Orb 6,464 479,603 3DS Namco Bandai
23. 15. Monster Hunter 3 Ultimate (Best Price!) 6,302 301,422 3DS Capcom
14. 16. Detective Conan: Marionette Symphony 6,061 15,326 3DS Namco Bandai
29. 17. Pro Baseball Spirits 2013 6,012 139,803 PSP Konami
21. 18. One Piece: Pirate Warriors 2 5,969 389,990 PS3 Namco Bandai
16. 19. Steins;Gate: Linear Bounded Phenogram 5,144 39,436 PS3 5pb.
30. 20. Pro Baseball Spirits 2013 4,861 164,386 PS3 Konami


Sales data acquired from 4Gamer, Media Create and

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Ishaan Sahdev
Ishaan specializes in game design/sales analysis. He's the former managing editor of Siliconera and wrote the book "The Legend of Zelda - A Complete Development History". He also used to moonlight as a professional manga editor. These days, his day job has nothing to do with games, but the two inform each other nonetheless.