honkai star rail sales
Image via HoYoVerse

Honkai: Star Rail Sales Surpassed $500 Million in July 2023

In the span of three months, Honkai: Star Rail made over $500 million for HoYoVerse worldwide. The game only came out on April 26, 2023, and HoYoVerse reported that by July, Honkai: Star Rail had earned over $500 million. This makes it one of the fastest-earning mobile games in 2023, and it continues to rise up the leaderboards. [Thanks, Famitsu!]

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According to data from Sensor Tower, the biggest market for Honkai: Star Rail is in China. 38% of the game’s earnings come from there. As for other countries, 25% of sales come from Japan, 13% from the US, 7% from South Korea, and 4% from Taiwan. How much money it makes continues to increase from month to month. Not only is it due to strong banner characters, but players likely spent more when they decided they would play the game long-term.

honkai star rail sales

Image via Sensor Tower

Honkai: Star Rail’s success also appears if you look at miHoYo’s shares. Sensor Tower’s data shows that 90% of HoYoVerse’s money came from Genshin Impact from January 1 to April 25, 2023. Then, between April 26 to July 31, 2023, Genshin Impact sales only accounted for 32% of revenue compared to Honkai: Star Rail’s 64%.

When Jing Yuan’s banner launched in May 2023, Chinese netizens broke HoYoVerse’s top-up center temporarily as they were swiping their credit cards too much. Since Jing Yuan, the five-star characters have been powerful units in the meta (Luocha), as well as popular characters for either their design or personality (Blade and Kafka).

Honkai: Star Rail is readily available on mobile devices and Windows PC. PS4 and PS5 versions are in development.


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Author
Stephanie Liu
Stephanie is a senior writer who has been writing for games journalism and translating since 2020. After graduating with a BA in English and a Certificate in Creative Writing, she spent a few years teaching English and history before fulfilling her childhood dream of becoming a writer. In terms of games, she loves RPGs, action-adventure, and visual novels. Aside from writing for Siliconera and Crunchyroll, she translates light novels, manga, and video games.