The adorable Pochacco Build-A-Bear set is now available.

The figures and card will be released to celebrate the 50th anniversary of Hello Kitty.

I Cinnamoroll is an alternate version of Cinnamoroll.

Kuromi is a new addition to the line-up.

The new Hello Kitty Island Adventure Lighttime Jubilee event tasks players with helping Badtz-Maru set up light displays in the Resort Plaza.

A new limited edition necklace from Sanrio to commemorate the 50th anniversary of Hello Kitty has been made available for 16,500 yen.

For a limited time with a purchase of a Happy Set from Mcdonald's Japan, you can receive one of 50 different Hello Kitty ...

Goods will appear in stores from December 8, 2023.

McDonald's Japan has teased a collaboration with the Sanrio mascot Hello Kitty to celebrate her 50th anniversary.

Here are the VTubers should keep an eye on in 2024!

The Kiss has collaborated with Sanrio to release a limited edition Cinnamoroll necklace.

Uniqlo has released a new line of Sanrio sweatshirts featuring CInnamoroll, My Melody, and Kuromi with a gothic lolita theme.

Sanrio has launched a new line of collaboration merchandise with Sailor Moon. Each Sailor Senshi has been paired with a Sanrio mascot.

The Onimai x Sanrio crossover will begin on December 23, 2023!

It is readily available in stores across Japan.