From Exodia to an Ojama... Oh, Pompompurin.

Pompompurin, after taking an early lead, won the 2025 Sanrio Character Ranking popularity poll, breaking the Cinnamoroll winning streak.

Build-a-Bear updated its Sanrio collection to add My Sweet Piano, but the plush is only available under certain conditions.

Bandai Namco gashapon machines in Japan now feature new charms of Sanrio characters who wear red.

It'll come out in mid-July 2025.

Less creepy, more cute.

The Hatsune Miku figure of the Snow Miku variant with Sanrio character Kuromi is closer to being ready for its debut.

During Pride Month 2025, the Hello Kitty Island Adventure Paper Parade event returned with new clothing and furniture.

The full June and July 2025 US schedule for the Hello Kitty Cafe Truck is here, and we know the merchandise and food ...

The new goods will be available for purchase physically and online in Japan in August 2025.

No Kaito or Meiko clothing, though.

You can be a literal Sanrio butthead if you want.

Characters like Kuromi, My Melody, and Pompompurin wear bows in a new Sanrio My Fave Color series Bikkura Bath Bombs series.

There will be a collection of Sanrio and Chiikawa character merchandise sold in June in Japan, and a number of plush are included.

The Under the Sea Celebration is back in all versions of Hello Kitty Island Adventure, and update 2.6 debuted on Apple Arcade.